webCRM helps college engage with businesses

Farnborough College of Technology turned to webCRM when it needed a dynamic and effective Customer Relationship Management (CRM) system to increase interaction with the business community and to compete with other training providers.

With an existing CRM system structured predominantly around learners, the college’s Business Services team needed a CRM system capable of supporting their drive for new business, securing repeat contracts, and to compete with other training providers.

“Our focus is very much on providing businesses with first-class training services and we found we needed a CRM system that would support us in both developing new relationships and managing existing ones effectively.” said Geoff Roy, Business Development Consultant.

“The training sector is highly competitive and we needed to ensure we could target and retain business and having an effective CRM system was vital. The fact that it tracks sales gives us a good idea of potential new business at any given time.” Read more