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Recent Articles

21
Nov

Upgraded to the new iPhone 4S? Why not harness the power of CRM on it – like webCRM

The Apple iPhone 4s has been selling in record numbers globally. Many of these are corporate sales. But why have such technology at your team’s fingertips without harnessing the power of a simple but effective  Customer Relationship Management (CRM) system, like webCRM?

iphone4s and webCRM mobile CRM accessTechnology is an integral part of business and with sales and customer support teams increasingly needing to find new ways to attract new customers and retain existing ones it’s imperative that they can access the latest company and customer data.

That’s where webCRM is a great tool for businesses large and small. Whether it’s the latest iPhone 4s, iPad 2, BlackBerry or Android-based mobile device or tablet PC, webCRM brings CRM technology to where you need it – mobile, portable, or at your desk.

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4
Nov

Create new sales and retain customers with new CRM campaign module

Businesses have the potential to increase sales lead generation and customer retention with a new marketing campaign module launched by web-based Customer Relationship Management (CRM) provider, webCRM.

webCRM provides CRM campaign module to create sales and retain customersLaunched this month, the new module makes webCRM one of the most comprehensive and yet easy to use online business CRM systems on the market. Delivering targeted sales and marketing campaigns the module also automates client data recording, ensuring businesses have the latest sales and customer information to hand at all times.

“The campaign module builds on the already effective webCRM system. It ensures our clients can undertake a targeted campaign knowing all relevant data and interaction is captured, recorded and acted on,” said James Bogue of Leicestershire-based webCRM.

“It also has the ability to analyse each and every part of the campaign to maximise effectiveness and concentrate investment and resources on winning and retaining new business.”

Key elements to the module include the ability to create newsletters and e-shots, monitor emailed link clicks, the automatic creation of follow-up activities, opportunities and meetings directly from campaigns, event booking, surveys, self-editing and adding of contact details by recipients. Read moreRead more

6
Sep

Convert spreadsheet data into leads with webCRM’s cloud-based CRM

Businesses working from paper and Excel spreadsheets can improve sales lead conversions, customer retention and staff efficiency by converting them into a cloud-based Customer Relationship Management (CRM) system such as webCRM.

CRM databases don’t need to be expensive or cumbersome and webCRM is a good example of an easy to use, reliable and secure web-based CRM system that can help transform business practices and processes.

webCRM and web-based CRM can convert spreadsheets into sales leads“We talk to businesses all the time who are reliant on spreadsheets, such as Excel, in their day-to-day operations. Quite often this means teams are chasing leads from shared worksheets which results in duplicated sales calls or customer support teams working with outdated information,” said Stephen Todd of webCRM.

“By converting the data into a CRM system they are able to turn spreadsheet data and notes into valuable sales call lists and customer databases with relevant activity management, valuable sales and pipeline information, and for strategic marketing activities, such as e-mail campaigns direct from webCRM.” Read moreRead more

23
Jun

webCRM launches mobile CRM

At webCRM we are thrilled to announce the launch of the new mobile friendly webCRM interface.

Users are now free to access and update their work via their mobile phones – including Apple iPhone and Android devices – as well as tablet PCs and laptops.

Smaller screen sizes are no longer an issue as webCRM has been carefully rendered to fit and offer user access to all the main functions necessary for mobile users to manage their work.

Users can see all their previous notes, download documents, run reports and even send emails. As all this is live, the system is kept up to date provided users have a mobile signal.

“The company’s web-based CRM system is already used widely by clients via laptops, tablet PCs and on the iPad. Now they can access directly on their mobile phones,” explains James Bogue at webCRM UK

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21
Jun

webCRM adds company credit and director searches

webCRM Ltd has added a new ‘company and director search’ module to its web-based CRM system, providing users with access to UK business accounts and directors’ searches filed with Companies House.

Users will have the ability to undertake basic searches on potential and existing clients, including risk scores, credit limits, directors shareholdings, accounts, mortgage and charges and County Court Judgements at additional cost. webCRM is using UK Data as the supplier.

webCRM free trial UK“Searches on potential or existing business customers assist companies when making commercial decisions,” said Stephen Todd, director at webCRM.

“The integration of the UK Data database means users can access this information directly from the webCRM system, making the transition between data systems easier. It also enhances the user experience – cutting time between window and screen transitions.”

webCRM users will be able to click on a search option within webCRM before being taken to the UK Data website where their results will be posted. The user can record the information into the CRM system where necessary. Read moreRead more

23
May

webCRM gets 9/10 in CRM review

webCRM has been awarded 9/10 in a GetApp.com Customer Relationship Management product review.

GetApp.com provides insight and opinion on web apps, cloud computing, SaaS and business software.

webCRM review at Getapp.comReviewer Michelle Nachum was impressed with the ability of webCRM to empower businesses to manage contacts and track sales leads, as well as its integration with Microsoft Outlook.

“Like many CRM programs, webCRM allows small businesses to streamline and organize their customers and clients. But the solution is not just a fancy database for customer contact information – the product will allow a team to forecast and predict successful sales orders; create budgets;  collaborate on documents; maintain a group calendar; conduct marketing campaigns and create lead generation opportunities,” she states in her review of the product which can be found here. Read moreRead more

27
Apr

webcrm helps Seafield Logistics to distribute information

With 18 sites spread throughout the UK, rapidly growing distribution and warehousing company Seafield Logistics needed a business CRM system capable of integrating management and customer information.

webCRM and Seafield LogisticsA specialist in storing and distributing goods as quickly and efficiently as possible throughout the UK and Europe, ensuring the business has access to key data and customer information from each site is critical to its success within one of the most competitive industries in the UK. A fast, secure and reliable CRM system was paramount.

The company turned to web-based webCRM for its CRM system and is already benefiting from its decision.

“We have 18 sites throughout the UK which all have their own customers and they all operate autonomously with their own sales information,” said Natalie Holt of Seafield Logistics based in Worksop, Nottinghamshire. Read moreRead more

21
Apr

webCRM improves business development at Oxford Hardware

Converting from paper and Excel files to a fast, secure and integrated CRM system was the only way to improve business development opportunities at Oxford Hardware, a leading provider of commercial catering, refrigeration and plumbing equipment.

webCRM is choice for Oxford Hardware

The Warwick-based company, which has customers throughout the UK and Ireland, chose webCRM because of its adaptability and the fact that its cloud hosting means it can be accessed by the sales team from virtually anywhere.

Sales and Marketing spokesperson, Joanne Taylor, said the business had needed to move from a paper-based system to improve business opportunities.

“We were all working off paper and I was finding that it was all very well knowing who our customers were but we weren’t aware of who wasn’t. So it was a waste of business development,” she said.

“Initially we were looking for a CRM system of any sort. We wanted something that was easy to use and manage. When I’m out and about I also need to be able to fire up the laptop and have information to hand and access all the relevant information about the customer. I can check that there’s anything that I should be aware of before I walk into the customer’s building.” Read moreRead more

18
Apr

webCRM integrates website contact forms with CRM

Potential clients are more likely to use a company’s website contact form than call direct with an enquiry about a product and service.

Increase Sales with CRMWouldn’t it be great if that information was automatically captured on your CRM system without the need to manually transfer or input the information from the form or the automated e-mail it produces?

Well, with webCRM you can now capture the information straight into your CRM system, ensuring an immediate response to the lead from your sales or customer services team.

The web forms support standard fields, for example ‘Name’ and ‘E-mail’, plus your preferred custom fields, such as ‘Products of Interest’ and ‘Timescales’. Use this to seamlessly create follow-up activities with all the enquiry details. Read moreRead more

29
Mar

Excel Law takes webCRM on the road

iPad and webCRMWhen it comes to being able to access and input customer data live you need a CRM system that has the capability to work with a range of mobile and portable devices, including iPads and Tablet PCs.

Up until now, field and sales teams have had to rely on bespoke systems that allow them access to their company’s database or CRM system – often at extortionate costs and with a host of IT requirements. The alternative has been updating system in the evening or the next day – sometimes even days later.

webCRM is a web-based CRM system that is readily available on mobile phones, tablet PCs and iPads without the need for software or specialist IT requirements and runs extremely fast through the devices web browser. Read moreRead more

27
Mar

webCRM listed as 2011 Top 40 CRM Vendor

webCRM has been listed in the top 40 of an influential list of top CRM systems globally.

Business-Software.com, the leading software evaluation website for IT and business professionals, has listed webCRM in its annual report of the top 40 CRM providers.

Stephen Todd of webCRM said: “We’re very pleased to be listed as one of the top 40 CRM providers in the world in this list. It demonstrates how webCRM is now one of the major players within the CRM industry and we’re proud of our ability to provide an affordable and scalable web-based CRM system to small, medium and large businesses and organisations.” Read moreRead more

10
Mar

Customer satisfaction matters for webCRM

The whole point of a good hosted CRM system is that it ensures a business is continuously aware of its interaction with new and existing customers and ensuring no time is wasted in duplicating actions and resources between individuals or teams. This also means that the business’ customer is also happy as they’re not being bombarded by different sales or customer service members. And a happy customer is likely to be a returning or retained customer.

James Bogue, a CRM specialist and director at webCRM explains why webCRM is different when it comes to CRM systems. “Here at webCRM we not only understand the processes that businesses want and need in a CRM system to ensure co-ordination between teams, but we also realise that one size doesn’t fit all. And so we’re quite open when we say our web-based CRM system is simple… but effective for businesses of all sizes – from sole traders to small, medium and large businesses. That means we provide each client with a CRM system that can be shaped and adapted when needs must and as the business grows or when new systems or processes are put in place within the business.”

“That’s all well and good we hear you say. But unlike many other CRM system providers we believe our relationship is ongoing. Yes, it’s a relationship, not just a sale. And so once we’ve provided our CRM system and run through the basics to ensure it’s right for the business, we continue that relationship by ensuring we’re always available to run through questions or any issues and solve them – in most cases there and then.” Read moreRead more

7
Mar

Why web-based CRM is better for business

You’ve heard about cloud, web-based or hosted Customer Relationship Management (CRM) systems but you might not realise the difference between them and that of a CRM system based on your own company’s server. But here at webCRM we want to ensure that you realise the difference and understand the benefits of web-based CRM systems, like webCRM, in plain English.

Okay, so you’re a small or medium-sized business, possibly even a large business. You need to have a system in place that allows your teams to interact and see who they’re talking to to ensure co-ordination. All too often sales teams and customer support can end up dealing with the same new or existing client without knowing there’s already a dialogue or interaction taking place. That doesn’t look good to the customer and it’s a pure inefficiency as far as your business is concerned with duplication or even confusion – let alone the poor impression that your customer or enquirer is getting. Read moreRead more

4
Mar

iPad2 and web-based webCRM

The release this week of the new Apple iPad2 has caused the usual flurry of news and views about tablet and iPad devices, technology and their impact on business.

Indeed, more and more field sales teams are turning to iPads and tablet PCs because of their mobile functionality. Being able to access your CRM system on them is critically important. webCRM fully understands this and that’s why our system can be used on iPads and tablet PCs.

Because webCRM is web-based, our CRM system can be accessed via the browser of any device which makes its ideal for field sales teams or businesses on the road that need access to their CRM database. Unlike many software CRM systems, webCRM is ideal for such devices and we already have a number of clients enjoying the flexibility of using their devices with our system. Read moreRead more

4
Mar

Talk about CRM with webCRM

It’s good to talk, as one UK telecommunications company used to say in its advertising. And here at webCRM we always like talking about CRM systems – so much so that we’ve fully launched a new live chat facility that allows our existing customers and potential clients to interact with us live via the website.

“You might have seen our earlier blog post about this when we launched a trial for it last year. Whether it’s an existing customer wanting to change something on their webCRM system or just needing a bit of advice, or a potential customer who simply wants to understand Customer Relationship Management systems better, we can help either way and answer your questions from the comfort of your PC or Mac. What could be easier?” said James Bogue of webCRM.

“We’ve trialled the system for a few months now to make sure it works as seamlessly as possible and is relevant to the needs of our customers. And so far we’ve had a big thumbs up from those who have used it. We’ve also been very surprised at the uptake from people who want to learn more about CRM and how it can enhance their business’s growth,” he added. Read moreRead more