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Christina Andersen
Christina Andersen

Author Christina Andersen

Christina Andersen holds a Master’s degree in languages and international business communication. Christina has been working within B2B marketing for more than ten years. She is dedicated to engaging content and values good relationships. Christina is committed to sharing knowledge about our products and other subjects of interest to our customers.

Do you suffer from CRM “Featuritis”?

Too many and/or wrong CRM features is a severe – but curable - illness. Get the 3 causes and the 4 symptoms. And learn what to do about it.
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7 pitfalls of stand-alone email marketing

I don’t mean to kill your good intentions. If you already do email marketing then congratulations. You’re on to something really good. I just hope you are using your CRM system for this (yes?). I’m sure your emails are easy to make and looks great. But do you follow up on them? Have you sold more?
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Customer relationship management

When is Customer Relationship Management (CRM) a success? When it develops your customer relationships and when you focus on actionable and critical data and features. Read about the 2 webCRM frameworks, which help you scope your CRM project right and focus on information you can act on.

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webCRM was founded in 2005 and is present in 11 countries. We’ve had profitable growth year after year from day one. webCRM has been awarded the Gazelle prize for 5 consecutive years as recognition of exceptional growth.
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