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Christina Palikaras
Christina Palikaras

Author Christina Palikaras

Christina is Communication and Marketing Consultant at webCRM. She's doing a Master's degree in Professionel Communication at Roskilde University.

Does your flow of incoming leads also take a holiday when you do?

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The fact that summer is here is no surprise. What is surprising, however is that your out-of-office reply can keep your leads hot – even if you are physically out of the office.
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Five reasons why email blasting through a CRM system will increase your sales

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Today, most companies know that email marketing is one of the most effective, low-cost and flexible tools for converting leads into customers. Therefore, they scan the market to find an email marketing service that can help them send attractive newsletters. The only problem is that a list of subscribers gives you no insight into the subscriber’s previous behaviour or interactions with you or your business. At worst, it is just a list of contacts that cannot be combined with the company’s strategic targets.
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Yes, please tell me how to sell more in my newsletters

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Newsletters sell. Newsletters are much more than a fantastic marketing tool. A well-written newsletter will help shorten your customers’ purchase pathway. A newsletter will connect your customers to your company and message, and get your customers to act on your message.
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Customer relationship management

When is Customer Relationship Management (CRM) a success? When it develops your customer relationships and when you focus on actionable and critical data and features. Read about the 2 webCRM frameworks, which help you scope your CRM project right and focus on information you can act on.

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