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Heini L. Hansen
Heini L. Hansen

Author Heini L. Hansen

Heini L. Hansen is a content marketing, sales and CRM expert. He is dedicated to telling all the good stories about the value of managing customer relationships efficiently and committed to sharing the knowledge he has gained from more than 15 years of management experience within marketing and sales.

CRM is love – not war

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War on competition? Don’t! Build your business strategy on love for customers and achieve a sustainable strategic advantage.
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Sorry, but you are not selling a “Ferrari” …

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The other day, I ran into an old friend, who was very excited about their newly released product. “It is the Ferrari of our industry”, he proudly proclaimed. But he was wrong. And if you think your product is the “Ferrari” of your industry, you’re probably also making a mistake.
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Customer relationship management

When is Customer Relationship Management (CRM) a success? When it develops your customer relationships and when you focus on actionable and critical data and features. Read about the 2 webCRM frameworks, which help you scope your CRM project right and focus on information you can act on.

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