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Get organised with a CRM system

When starting a business you need a business plan where you consider the legalities and things like how you can market and sell your product. Many businesses tend to forget to include the implementing of a Customer Relationship Management (CRM) system in this fase.
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Top tips for getting the most from your sales leads

When an organisation starts on the CRM journey, one of the key processes they are looking to incorporate is leads – or sales – management, the cornerstone of any CRM solution. There is often a gap between the marketing effort and the sales process of a company – a CRM solution can provide a two-way communication channel that delivers benefit to both teams in your organisation:
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Is CRM as important as your accounting system?

It is interesting that whilst most companies have a pretty well managed accounting function, the information flowing between you and your customers, does not seem to be as high as a priority. Every business owner or senior manager understands the value of managing invoices, payments, stock and cash flow. Legally there is an imperative as Company Directors; we have to demonstrate that we are in control of our finances and customer transactions.
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5 tips for improving your customer service

The primary motivation for an organisation to invest in a CRM solution is for tracking leads and sales. This is the key business area around which CRM software was originally designed and built. Over the years it has expanded, recognising the need to draw in other aspects of the business process which have an impact on sales (ie all of them!).
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Personal branding lets you sell more

We buy from the person, not just the company. The salesperson is the main driver of getting new clients. So it’s important to think about the signals this person sends out. The salesperson should be someone the client feels they can trust, someone they respect and most of all someone they like! The customer will be a loyal customer if they feel that the salesperson is reliable and engaged in giving them great service.
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Customer relationship management

When is Customer Relationship Management (CRM) a success? When it develops your customer relationships and when you focus on actionable and critical data and features. Read about the 2 webCRM frameworks, which help you scope your CRM project right and focus on information you can act on.

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webCRM was founded in 2005 and is present in 11 countries. We’ve had profitable growth year after year from day one. webCRM has been awarded the Gazelle prize for 5 consecutive years as recognition of exceptional growth.

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