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Does your flow of incoming leads also take a holiday when you do?

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By Category: Sales
The fact that summer is here is no surprise. What is surprising, however is that your out-of-office reply can keep your leads hot – even if you are physically out of the office.
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Dear Watson

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By Category: Sales CRM Work
Good sales people are like detectives. We are always listening to customers and cataloguing important details that help them to make the next sale. The information we gather from customers and how we use it forms the basis of the relationship we have with them in the future, good or bad.
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Why customer journeys jumpstart your CRM project

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By Category: CRM Sales
When I help clients identify their requirements for a CRM solution or define the business processes that will be included into a particular configuration, I like to turn things on their head a little. The classic method is to look at the business; its activities, data capture, employee roles and audit trails, but I prefer to view the organisation through the eyes of its clients.
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3 reasons why sales people are reluctant to engage with CRM…AND 3 tips on how to fix it!

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By Category: CRM Sales
In my experience there are three main reasons sales people are initially reluctant to engage with CRM systems: # 1 Suspicion. They think that the information they put in will just be used to measure them and to store all that vital customer information they have in their heads in the system. They are right! # 2 Managers insist on having jazzy reports which means that sales people spend valuable time inputting data into the system that is no real use to them. They are right on that one too! # 3 Following on from the first 2 points CRM systems tend to be clumsy to use which is frustrating to the most disciplined of us, a nightmare for sales people.
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Top 3 concerns when evaluating a CRM system - and what you should really be focusing on

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By Category: CRM Sales
Companies considering a (new) CRM solution are faced with a number of concerns. When I talk to the decision makers, they usually focus on price, speed and training. What they should really be focusing on is the success of their CRM implementation, which actually depends on processes, knowledge through data, scalability and flexibility.
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Customer relationship management

When is Customer Relationship Management (CRM) a success? When it develops your customer relationships and when you focus on actionable and critical data and features. Read about the 2 webCRM frameworks, which help you scope your CRM project right and focus on information you can act on.

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webCRM was founded in 2005 and is present in 11 countries. We’ve had profitable growth year after year from day one. webCRM has been awarded the Gazelle prize for 5 consecutive years as recognition of exceptional growth.

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