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Is user involvement right for your company? 4 good tips to help you get started

In the first two posts in this series, I looked at user involvement as a product development strategy and user involvement as a marketing strategy. Regardless of whether you are interested in one or the other, there are a few basic things you as a company should do.
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What do sci-fi Nazis know about user involvement as a marketing strategy?

In 2012, the Finnish film Iron Sky premièred at the Berlin Film Festival. The film was a rather odd mix of sci-fi and Nazi movie, and the plot in all its absurdity was about a group of Nazis who had maintained a secret base on the dark side of the moon since 1945 and who now, in 2018, planned to return in UFO-like spaceships to invade the Earth. It was a film that would probably never have reached a mainstream audience had it not been for the producers’ skill at involving thousands of film-loving fans in its making.
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Why involve users in your product development?

By Category: Social Media
The Internet, and social media in particular, have made it possible for companies to establish new, much closer contacts with their customers and experts within their product areas. Whereas 20 years ago, dialogue with customers took place primarily through focus groups and market research, today we have the opportunity to maintain an ongoing conversation with our customers and the people who use our products daily and show an interest in them. There are hundreds of free platforms like Facebook, LinkedIn and Twitter that enable us to immediately get our users involved. The challenge isn’t the technology, but rather the sociological, human and business-related aspects of how we create user involvement and employ it to the benefit of the company.
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Sell more – simply by listening

“Listening” on (monitoring) social media and the internet for what people are saying about your company and industry represents sales opportunities for you, because people are asking for product recommendations and seeking advice on social media. “Listening” doesn’t have to be difficult or expensive. We give you 5 easy ways to get started.
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Customer relationship management

When is Customer Relationship Management (CRM) a success? When it develops your customer relationships and when you focus on actionable and critical data and features. Read about the 2 webCRM frameworks, which help you scope your CRM project right and focus on information you can act on.

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webCRM was founded in 2005 and is present in 11 countries. We’ve had profitable growth year after year from day one. webCRM has been awarded the Gazelle prize for 5 consecutive years as recognition of exceptional growth.

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