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Focus over fancy features

By Category: CRM Work
Most of my work is with our new customers, helping them to plan and implement their new CRM system. Whether they are migrating their data from an existing system, or entering the world of CRM for the first time, my advice is always the same: Keep focus on what YOU need to do – not what the system can do.
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There’s a way to do it better – find it

By Category: Work
Many organisations have difficulty finding out how to turn innovation into something more than a nice word in ‘core value’ documents and strategies. It’s all about the ability to bring innovation right down to earth and make it a natural part of the daily routine. You need to transform your innovation strategy into an innovation culture in which you are always looking for ways of doing things better.
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Dear Watson

By Category: Sales CRM Work
Good sales people are like detectives. We are always listening to customers and cataloguing important details that help them to make the next sale. The information we gather from customers and how we use it forms the basis of the relationship we have with them in the future, good or bad.
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Get organised with a CRM system

When starting a business you need a business plan where you consider the legalities and things like how you can market and sell your product. Many businesses tend to forget to include the implementing of a Customer Relationship Management (CRM) system in this fase.
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Top tips for getting the most from your sales leads

When an organisation starts on the CRM journey, one of the key processes they are looking to incorporate is leads – or sales – management, the cornerstone of any CRM solution. There is often a gap between the marketing effort and the sales process of a company – a CRM solution can provide a two-way communication channel that delivers benefit to both teams in your organisation:
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Customer relationship management

When is Customer Relationship Management (CRM) a success? When it develops your customer relationships and when you focus on actionable and critical data and features. Read about the 2 webCRM frameworks, which help you scope your CRM project right and focus on information you can act on.

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webCRM was founded in 2005 and is present in 11 countries. We’ve had profitable growth year after year from day one. webCRM has been awarded the Gazelle prize for 5 consecutive years as recognition of exceptional growth.

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