Strategic segmentation: strenghthen your sales and customer relations
in Copenhagen and online
Agenda:
12:45-13:00: Check-in
13:00-13:20: Welcome and the future of webCRM with Cédric Pierrard and Christine Kayser
13:20-13:40: Meet APSIS, the newest member of the Efficy group
13:45-14:05: KEY NOTE: Christian Schönström-Lund - strategic sales and segmentation
14:10-14:30: The future of intelligent customer segmentation with Mikko Honkanen and Thomas Pierog
14:30-15:00: Meet our consultants and supporters in the foyer or online
15:00-15:30: CUSTOMER CASE: Niels Holme from Mosano and Ektos
15:35-16:00: Thomas Pierog & Christine Kayser: Project WOW
16:00-17:00: Meet the webCRM team and other webCRM customers while you enjoy a drink in the foyer
HOST: Nadia Vestergaard Jenayah.
Support officer at webCRM and creator of a lot of our instruction content. Nadia will take us through an afternoon of interesting talks with her infectious smile and large knowledge of webCRM.
SPEAKER: Christian Schönström-Lund.
Specializes in strategic sales consultancy. External lecturer, Copenhagen Business School.
SPEAKER: Mikko Honkanen
Co-founder of Vainu, the leading company data provider in Europe. Mikko is a true visionary and has really found a new way to approach company data with the Vainu algorithm. Mikko will join us online, remember you can too!
CASE: Ektos and Mosano
Segmentation that strengthens sales and gives value to the business.
For Danish electronic provider Ektos, it is a goal to segment its customers on several parameters. Together with Niels Holme from Mosano, Ektos have been on a journey to optimize sales processes and increase the use of webCRM. Meet Niels Holme from Mosano and Jesper Holst, Co-Founder and CEO of Ektos at their live customer case.
SPEAKER: Cédric Pierrard
CEO. Cédric will share his vision for the Efficy group and for the webCRM product. Along with Christine Kayser he will share what it means to become #EuropeanCRMChampion.
SPEAKER: Thomas Pierog
webCRM's own Product Owner will introduce the biggest project in webCRM ever - Project WOW. He will also join Mikko Honkanen from Vainu and talk about what Scandinavia's most innovative company data platform and webCRM can do for your business.
PRODUCT INTRODUCTION: APSIS
The newest member of the Efficy-group is Swedish marketing automation champion Apsis. They will join the webCRM Days to share some of their extensive knowledge on customer targeting and segmentation.
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Meet our CEO Cédric Pierrard as he and CXO Christine Keyser presents the new possibilities for webCRM as a part of the Efficy group.